SEO
Generative Engine Optimization
Getting your content cited by ChatGPT, Perplexity, and Google AI Overviews.
Generative engine optimization is about being cited and recommended by AI tools like ChatGPT, Perplexity and Google’s AI Overviews, a different discipline from traditional SEO, even though the two overlap significantly.
We structure content so AI systems can extract clear, accurate answers, build the kind of topical authority these systems favour when choosing what to cite, and make sure your content is technically accessible to AI crawlers in the first place.
This is a genuinely new and fast moving area, and we’re upfront that best practices are still being established, but the fundamentals, clear structure, real expertise, technical accessibility, already make a measurable difference.
Is this you?
Who this is for.
Losing traffic to AI answers
You've noticed search traffic declining as AI Overviews answer queries directly.
Early movers on AI search
You want to establish citation presence before AI search becomes even more dominant.
Content-heavy sites
You publish substantial content that could be structured to perform better in AI answers.
What you get
Everything included.
A clear scope with no hidden extras. Here is exactly what is covered when you work with us on Generative Engine Optimization.
AI-Extractable Content Structure
Content structured with direct answers AI models can easily extract and cite.
Schema and Entity Clarity
Structured data that helps AI models understand what your content actually is.
Citation Tracking
Monitoring whether your brand is actually being referenced in AI-generated answers.
How it works
Our process, start to finish.
No black box. You always know what is happening and why, from the first call through to go-live and beyond.
01
Discovery
We learn your goals, audience and competitive landscape before a single deliverable gets started.
02
Strategy
A clear plan with defined scope, milestones and success metrics so you know exactly what to expect.
03
Delivery
The work gets done by senior people, on schedule, with regular updates so there are no surprises.
04
Launch
QA, sign-off, go-live. We handle the details so launch day is smooth and stress-free.
05
Optimise
Post-launch we track performance, iterate and improve so results compound over time.
Recent work
Projects we are proud of.
FAQs
Common questions about Generative Engine Optimization.
Related but distinct. SEO gets you ranking in traditional search. GEO focuses on getting cited within AI-generated answers, which rewards different content structures.
By tracking whether and how often your content gets cited or referenced across AI platforms like ChatGPT, Perplexity, and Google AI Overviews.
No, they work together. Strong SEO fundamentals actually support GEO performance, they're not separate, competing strategies.
Ready to start?
Let's talk about your Generative Engine Optimization project.
Book a free 30-minute strategy session. No commitment, no sales pitch. Just an honest conversation about your goals.