Digital Marketing
Ecommerce PPC
PPC campaigns optimized for shopping ads and revenue per click.
Ecommerce PPC has one clear job: drive profitable sales, not just clicks or traffic. That means shopping campaigns, product feed optimisation and tracking that goes all the way through to revenue, not just conversions.
We manage Google Shopping, search and display campaigns built around your product catalogue, with feed optimisation treated as seriously as the ad campaigns themselves, since a poorly structured feed limits everything downstream.
Return on ad spend is the number that actually matters here, so campaigns are reviewed and adjusted against that, not vanity metrics like impressions or click volume.
Is this you?
Who this is for.
Ecommerce stores with a product feed
You have an existing product catalog that could power Shopping ads.
Underperforming Shopping campaigns
Your current Shopping ads aren't delivering efficient returns.
Growing revenue through paid search
You want to scale ecommerce revenue through better PPC management.
What you get
Everything included.
A clear scope with no hidden extras. Here is exactly what is covered when you work with us on Ecommerce PPC.
Google Shopping Optimization
Product feed and campaign structure optimized specifically for Shopping ads.
ROAS-Focused Bidding
Bids managed around return on ad spend, not just clicks or impressions.
Product-Level Performance Tracking
Understanding which specific products are driving profitable ad spend.
How it works
Our process, start to finish.
No black box. You always know what is happening and why, from the first call through to go-live and beyond.
01
Discovery
We learn your goals, audience and competitive landscape before a single deliverable gets started.
02
Strategy
A clear plan with defined scope, milestones and success metrics so you know exactly what to expect.
03
Delivery
The work gets done by senior people, on schedule, with regular updates so there are no surprises.
04
Launch
QA, sign-off, go-live. We handle the details so launch day is smooth and stress-free.
05
Optimise
Post-launch we track performance, iterate and improve so results compound over time.
Recent work
Projects we are proud of.
FAQs
Common questions about Ecommerce PPC.
Yes, feed optimization is part of ecommerce PPC management since feed quality directly affects Shopping ad performance.
It centers heavily on Shopping campaigns and product feed optimization, with success measured by revenue and ROAS rather than just clicks or leads.
Yes, including Google, Bing, and social advertising platforms where relevant to your ecommerce strategy.
Ready to start?
Let's talk about your Ecommerce PPC project.
Book a free 30-minute strategy session. No commitment, no sales pitch. Just an honest conversation about your goals.