Schema Markup Generator

What schema markup does

Schema markup is a small block of structured data, written as JSON-LD, that tells search engines exactly what a page is about: a business, a product, an article, a set of questions. It can make a page eligible for rich results such as star ratings, FAQs and product details, and it gives AI tools clearer facts to quote.

How to use this generator

Choose the page type, fill in the fields, and copy the JSON-LD it produces. Paste the code into the head of your page, or into a header and footer plugin on WordPress. Then run the page through Google’s Rich Results Test to confirm it is valid.

A quick example

A local plumber would pick LocalBusiness, add the business name, address, phone number and opening hours, and paste the result on the contact page. Search engines then read those details directly instead of guessing them from the page text.

Schema markup FAQs

Does schema guarantee rich results? No. It makes a page eligible. Google decides whether to show the extra detail.

Which type should I use? Use the type that matches the main content of the page. A blog post is Article, a shop item is Product, a company page is Organization or LocalBusiness.

Is JSON-LD better than other formats? Google recommends JSON-LD because it sits in one block and does not touch your visible HTML.

Do I need to update it later? Yes. If your address, prices or hours change, update the markup to match the page.