Digital Marketing
Social Media Advertising
Paid social campaigns built to hit real cost-per-lead targets.
Social media advertising puts your business in front of the right audience through paid placements on the platforms they already use, rather than waiting for organic reach alone.
We handle audience targeting, ad creative, budget allocation and ongoing optimisation across Facebook, Instagram, LinkedIn, TikTok and other platforms, adjusted based on what the data actually shows.
Campaigns are reviewed regularly against cost per result, not just impressions or clicks, since vanity metrics rarely tell you whether the spend is actually working.
Is this you?
Who this is for.
Untapped paid social budget
You haven't yet explored paid social as a growth channel.
High cost-per-lead on other channels
Your current acquisition costs are too high and you need a more efficient channel.
Visual products or services
Your offering works well with the visual, scroll-stopping format social ads reward.
What you get
Everything included.
A clear scope with no hidden extras. Here is exactly what is covered when you work with us on Social Media Advertising.
Audience Targeting
Campaigns built around your actual customer profile, not broad, wasteful targeting.
Creative Testing
Multiple ad variations tested to find what actually converts.
Retargeting Strategy
Campaigns that re-engage people who've already shown interest, not just cold audiences.
How it works
Our process, start to finish.
No black box. You always know what is happening and why, from the first call through to go-live and beyond.
01
Discovery
We learn your goals, audience and competitive landscape before a single deliverable gets started.
02
Strategy
A clear plan with defined scope, milestones and success metrics so you know exactly what to expect.
03
Delivery
The work gets done by senior people, on schedule, with regular updates so there are no surprises.
04
Launch
QA, sign-off, go-live. We handle the details so launch day is smooth and stress-free.
05
Optimise
Post-launch we track performance, iterate and improve so results compound over time.
Recent work
Projects we are proud of.
FAQs
Common questions about Social Media Advertising.
It depends on your audience, but Facebook and Instagram work well for most B2C businesses, while LinkedIn often performs better for B2B.
We typically test multiple ad variations early on to identify what resonates, then scale spend on the top performers.
Yes, retargeting campaigns for website visitors and past customers are part of a full social advertising strategy.
Ready to start?
Let's talk about your Social Media Advertising project.
Book a free 30-minute strategy session. No commitment, no sales pitch. Just an honest conversation about your goals.