SEO
Generative Engine Optimization
Get cited by ChatGPT, Perplexity and AI search, not just Google.
Generative engine optimization is about being cited and recommended by AI tools like ChatGPT, Perplexity and Google’s AI Overviews, a different discipline from traditional SEO, even though the two overlap significantly.
We structure content so AI systems can extract clear, accurate answers, build the kind of topical authority these systems favour when choosing what to cite, and make sure your content is technically accessible to AI crawlers in the first place.
This is a genuinely new and fast moving area, and we’re upfront that best practices are still being established, but the fundamentals, clear structure, real expertise, technical accessibility, already make a measurable difference.
Is this you?
Who this is for.
You want visibility in AI search results
ChatGPT, Perplexity and AI Overviews are increasingly where people search first.
Your competitors get cited and you don't
AI tools reference other companies in your space instead of yours.
You're already investing in SEO
GEO builds on the same foundation and complements existing SEO work rather than replacing it.
What you get
Everything included.
A clear scope with no hidden extras. Here is exactly what is covered when you work with us on Generative Engine Optimization.
AI-Extractable Content
Content structured with clear, direct answers AI systems can actually extract and cite.
Crawler Accessibility
We make sure AI crawlers like GPTBot and PerplexityBot can actually access your content.
Topical Authority Building
Content depth and structure built to signal genuine expertise, which AI systems weigh heavily.
Schema and Structured Data
Structured data that helps AI systems understand and correctly represent your content.
How it works
Our process, start to finish.
No black box. You always know what is happening and why, from the first call through to go-live and beyond.
01
Discovery
We learn your goals, audience and competitive landscape before a single deliverable gets started.
02
Strategy
A clear plan with defined scope, milestones and success metrics so you know exactly what to expect.
03
Delivery
The work gets done by senior people, on schedule, with regular updates so there are no surprises.
04
Launch
QA, sign-off, go-live. We handle the details so launch day is smooth and stress-free.
05
Optimise
Post-launch we track performance, iterate and improve so results compound over time.
Recent work
Projects we are proud of.
FAQs
Common questions about Generative Engine Optimization.
The practice of optimising content so AI systems like ChatGPT, Perplexity and AI Overviews cite and recommend it, distinct from but related to traditional search engine optimization.
They overlap significantly but aren't identical. Traditional SEO targets ranking positions, GEO targets being extracted and cited within AI generated answers.
We monitor citations and mentions across major AI tools, which is a newer and less standardised area than traditional rank tracking, but tracking is still possible.
Yes, we check that your robots.txt and site configuration actually allow AI crawlers like GPTBot and ClaudeBot to access your content, since blocking them is a common oversight.
Yes, schema markup helps AI systems understand and accurately represent your content, similar to how it helps traditional search.
No, they work together. Strong SEO fundamentals, technical health, quality content, real authority, also support GEO performance.
Genuinely new, and best practices are still evolving as AI search tools themselves evolve. We stay current and adjust the approach as the field matures.
Yes, we track and can share citation examples across the AI tools we monitor for client campaigns.
Ready to start?
Let's talk about your Generative Engine Optimization project.
Book a free 30-minute strategy session. No commitment, no sales pitch. Just an honest conversation about your goals.