SEO
HARO Link Building
High-authority backlinks and press mentions through journalist outreach.
HARO, now largely folded into Connectively and similar platforms, connects journalists looking for expert sources with people who can answer their questions. Done well, it earns genuine editorial links from real publications, not paid placements or link schemes.
We monitor relevant queries daily, write strong, quotable pitches on your behalf, and follow up to actually land the placement, since most HARO responses go unanswered simply because they’re generic.
This is slower and less predictable than other link building methods, since you’re at the mercy of what journalists are asking about, but the links earned this way tend to be genuinely high value.
Is this you?
Who this is for.
Building domain authority
You need genuinely high-authority backlinks, not volume-based low-quality links.
Subject matter expertise to share
Your team has real expertise that journalists would want to quote.
Brand visibility goals
You want press mentions and visibility beyond just SEO value.
What you get
Everything included.
A clear scope with no hidden extras. Here is exactly what is covered when you work with us on HARO Link Building.
Journalist Query Monitoring
Actively tracking and responding to relevant media queries on your behalf.
Expert Positioning
Responses crafted to position your team as genuine subject matter experts.
High-Authority Placements
Backlinks from news sites and publications, not low-quality link farms.
How it works
Our process, start to finish.
No black box. You always know what is happening and why, from the first call through to go-live and beyond.
01
Discovery
We learn your goals, audience and competitive landscape before a single deliverable gets started.
02
Strategy
A clear plan with defined scope, milestones and success metrics so you know exactly what to expect.
03
Delivery
The work gets done by senior people, on schedule, with regular updates so there are no surprises.
04
Launch
QA, sign-off, go-live. We handle the details so launch day is smooth and stress-free.
05
Optimise
Post-launch we track performance, iterate and improve so results compound over time.
Recent work
Projects we are proud of.
FAQs
Common questions about HARO Link Building.
HARO connects journalists seeking expert quotes with sources who can provide them. We respond to relevant queries on your behalf to earn backlinks and press mentions.
It varies based on response quality and query volume in your industry, but consistent effort typically yields several placements per month.
It's a strong complement. HARO links tend to come from high-authority publications, which carry more weight than many traditional outreach links.
Ready to start?
Let's talk about your HARO Link Building project.
Book a free 30-minute strategy session. No commitment, no sales pitch. Just an honest conversation about your goals.