ROI Calculator
Work out the return on a marketing spend, investment, or business project before you commit budget to it.
Simple ROI
Marketing Campaign ROI
Investment ROI
Business Project ROI
Your Results
Detailed Breakdown
What this tool does
Calculate return on investment for a simple purchase, a marketing campaign, an investment or a business project. Pick the mode that matches and the tool does the math.
How to use it
Choose your currency and a mode. For simple ROI enter the initial investment and the final value. For marketing ROI enter the campaign cost, revenue generated and any extra costs. Press calculate.
Quick example
You spend 2,000 on ads and they bring in 5,000 in revenue. Net gain is 3,000, so marketing ROI is 3,000 divided by 2,000, which is 150%. Invest 5,000 and get back 6,500, and the simple ROI is 30%.
FAQs
Is revenue the same as profit? No. Use profit if you want a true return, or subtract your costs of fulfilling the sale.
Does it account for time? The investment mode has a period field. The simple modes do not.
Are my numbers stored? No. All calculations happen in your browser.
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