SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engines like Google. It helps people find your business when they search for services or products you offer — without needing to run paid ads. Higher visibility means more traffic, more leads, and more growth.

SEO works by making your website more relevant, trustworthy, and easy to understand for search engines. It includes keyword optimization, content creation, technical improvements, link building, and user experience enhancements. When done right, these efforts help your site rank higher and attract the right audience.

Google holds over 90% of the search engine market share, so it’s the main focus for most businesses. However, if your audience uses platforms like Bing or Yahoo, strategies can be slightly adjusted. The core principles stay the same — relevance, authority, and usability.

SEO costs vary based on your business goals, industry competition, and the scope of work involved. At PLYXIO, we offer flexible packages to match your needs — whether you’re a small business looking for local SEO or an enterprise needing a full-scale strategy.

You can handle basic SEO yourself, especially with tools and resources available online. But for consistent results, competitive rankings, and long-term growth, it’s better to work with an experienced SEO team. It saves time, avoids costly mistakes, and brings real ROI.

Search engines consider hundreds of ranking factors. Some of the most important include website speed, mobile-friendliness, keyword usage, content quality, backlinks, user engagement, and technical health. Regular updates and a strong SEO strategy help you stay competitive.

Yes. Blogging is one of the most effective ways to improve your SEO. Regular, relevant blog content keeps your site fresh, targets valuable keywords, and positions your business as an authority. It also creates opportunities for internal linking and backlinks.

SEO and paid ads serve different purposes. SEO delivers long-term, consistent traffic without ongoing ad spend. Paid ads offer immediate results but stop working when the budget runs out. For sustainable growth, SEO is the smarter investment.

SEO isn’t instant. Most businesses start seeing noticeable results within 3 to 6 months. The timeline depends on your website’s current condition, your competition, and how aggressive your strategy is. Unlike ads, though, SEO results build and compound over time.

The fundamentals still matter: valuable content, fast loading times, mobile optimization, clean site structure, and authoritative backlinks. In 2025, Google also favors helpful content, structured data, and strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trust). And PLYXIO stays on top of every trend so you don’t miss out any opportunity to be seen.