Chong and Sons, a retail store known for its wide variety of Chinese products, partnered with us to build a compelling digital presence from the ground up. With no existing strategy in place, we set out to develop and execute a content-driven, platform-specific approach aimed at increasing brand awareness, audience engagement, and in-store traffic.

The Challenge

The brand lacked visibility and engagement on social media, making it difficult to connect with potential customers or communicate the uniqueness of its offerings. The goal was to build an online identity that felt local, relatable, and culturally connected—one that would encourage people to not only follow the brand but also visit the store.

Our Approach

We started with audience research to understand what would resonate with their core market, then created a content plan that combined product showcases, cultural storytelling, and promotions. Visual consistency and clear brand messaging became the foundation of our strategy. We handled everything—from post design and copywriting to campaign execution and daily account management—ensuring the voice of Chong and Sons stayed authentic and engaging.

What We Delivered

• Content Strategy: Culturally relevant content designed to reflect the store’s identity and unique offerings.
• Visual Design: Branded graphics that stood out in-feed and aligned with seasonal promotions.
• Campaigns: Monthly promotions that sparked engagement and drove both online inquiries and store visits.
• Social Management: Daily posting, audience interaction, and community building across platforms.
• Performance Tracking: Analytics-driven optimization to improve reach, clicks, and engagement over time.

Whether you’re a retail store looking to build your brand online or aiming to increase local visibility, our work with Chong and Sons proves that a focused, audience-led social strategy can drive real engagement and foot traffic—even in a highly competitive space.