In the world of digital marketing, you’ve heard of pay-per-click (PPC) advertising.
And there may also be a question in your mind, like whether it would be a wise investment for your business to hire a PPC agency like Plyxio? So let’s take a closer look.
What is PPC Advertising?
PPC advertising works pretty simply – businesses place an ad on an online platform and only pay when the ad is clicked.
Benefits of PPC Advertising
- You only pay when someone clicks
- You can expect fast results
- Setting a budget allows you to control your expenses
PPC Channels That You Can Use
1. Google AdWords
Whenever you search for something on Google, have you noticed that a few website ads appear above the organic results?
It’s Google AdWords, which is PPC advertising.
Advertising through Google AdWords has become commonplace for businesses of all kinds. Whether B2C or B2B, international or local, big or small.
One of the most effective PPC advertising channels you can use is Facebook advertising.
Introduce your brand to your future customers by using Facebook. The platform has shown significant results for both B2C and B2B businesses when done correctly.
PPC advertising is also available on Instagram. While Instagram has a smaller audience than Facebook, it quickly becomes one of the most popular social networks.
Maintaining an organic and natural feeling is the key to Instagram. Create attractive images or videos representing your brand, relatable to your target audience. That does not look too promotional.
Although Twitter has a smaller audience than Facebook, it offers some unique features not found anywhere else. Therefore, certain businesses can use it for advertising.
Since Twitter only allows 280 characters for each post, it’s all about getting your message across as concisely as possible. Twitter also allows images and video, focusing on hashtags, trending topics, and concise information.
You can promote a tweet or an entire account on Twitter.
LinkedIn has PPC advertising, as well. Despite its lower audience than other social platforms. LinkedIn differs from other platforms on its user’s information and how they use it.
LinkedIn was built for professionals. So most of its users are decision-makers or people seeking professional connections. LinkedIn uses a bidding system similar to Google
Are PPC Ads a Good Marketing Tool?
Successful PPC campaigns require a well-planned strategy and PPC Experts.
When used strategically, pay-per-click advertising can reach your customers at the right time, in the right place, and before your competition.
PLYXIO is a Digital Marketing agency whose PPC campaign strategies are entirely designed to meet clients’ needs and market conditions.
Our PPC Experts provide you with quality leads, PPC services, and PPC solutions. That keeps your sales team busy. Our PPC management services include
- Paid Search Ads
- Display Ads
- PPC Remarketing
- Social Advertising
- Video Advertising