With a new year comes new trends, and web design is no exception. If you’re thinking about updating your website or creating a new one, here are some of the latest trends to keep in mind. From minimalist designs to make your site load faster to more engaging content, read on to see what’s hot in the world of website design for 2023.
More use of animations and micro-interactions to improve user experience
Animations and micro-interactions can have a powerful impact on web design; they can boost user experience by engaging visitors in an interactive, fun way. Web design services in Melbourne are taking advantage of this potential by incorporating elements such as drop-down menus, sliders, and hover effects. These clever additions breathe life into web pages and create a more enjoyable browsing experience, boosting customer engagement and retention rates. So if you’re looking for a creative yet professional web design service that uses animations and micro-interactions to optimum effect, consider Melbourne-based web designers who will add value to your website and make it even better.
An increase in dark mode designs to save battery life on mobile devices.
Many web design companies in Melbourne are taking advantage of the dark mode trend to increase battery life on mobile devices. This helps create website designs with a modern and contemporary feel that appeals to tech-savvy customers. Not only is this approach aesthetically pleasing, but it has practical benefits as well: webpages take less time to load, images appear sharper, the contrast stands out more against backgrounds and page elements, and of course – extended battery life. With over 83 percent of web browsing done from a mobile device, employing a dark mode web design can be a great way for web design companies in Melbourne to stand out from their competition.
A focus on typography as a way to make web pages more visually appealing
Web design agencies in Melbourne are increasingly focusing on typography to make web pages more visually appealing and exciting. Typography, the style and presentation of text, is a meaningful way to capture attention and convey messages while creating web pages that look beautiful. By choosing the right font, adjusting letter spacing, and controlling line length and height, web page creators can construct web pages that draw readers into content and encourage them to read further. Different web design agencies employ different approaches towards typography, but ultimately all have the same goal: creating web pages that are as attractive as they are interactive.
Use of gradients and other color schemes that are easy on the eyes
If you’re looking for a web design agency in Melbourne to inject colour into your web design, consider using gradients and other colour schemes that are easy on the eyes. Gradients can be used to add interest and dynamism to web pages, subtly blending different shades for an overall effect that is visually appealing. A web design agency based in Melbourne can also help ensure gradients and other colours are chosen carefully, creating a unique look and feel for your web page. With just the right amount of colour, web pages can come alive without compromising usability or accessibility.
More use of video content, including autoplay and background videos
If you want to make your web design stand out in Melbourne, incorporating more video content is a great option. Autoplay and background videos are increasingly popular methods to draw users in and help them engage with the web page. Whether you want to show off a promotional clip or provide an interactive demo of your product range, video content can be a creative and professional way to drive web traffic. Hiring web design services in Melbourne can help bring this vision to life and create an engaging user experience for your customers.
These are just a few design trends we expect to see more of in 2023. If you’re considering building a new website or giving your existing site a facelift, get in touch with us. PLYXIO is one of the leading web design agencies, and we’d be happy to chat with you about how we can help create a beautiful, functional, user-friendly site that reflects your unique brand.