The digital marketing industry is changing faster than ever. And business owners are finding it challenging to engage consumers in real-time, and create consistent experiences. However, keeping an eye on the latest digital marketing trends may help you grow your business if you’re struggling to keep up.
Here are the top 6 digital marketing trends you should follow in 2022 to generate more brand awareness, website traffic, and leads so that you can boost your ROI.
1. Mobile-First Marketing
What do most consumers have in common? Smartphones. Smartphones and tablets are increasingly becoming popular for browsing products and services online.
So it’s a need of time for business owners to create mobile-friendly content that ranks better in search engines to attract this new generation of consumers.
Recommendation: Adapting your website’s design to fit smaller screens automatically is one simple technique you can implement.
2. Focus on Video Marketing
Video content is dominating. And video marketing is certainly going to be a big trend in 2022.
Identify what your customers are searching for online by gathering keyword research. Then provide video content that answers their questions. Once you create your video, upload it to your company blog.
Recommendation: If you haven’t created marketing videos yet, you should consider doing so. Instagram and Facebook live videos, for example, are great.
Implement chatbots in 2022 as one of the top digital marketing trends to improve your website engagement.
By enhancing a user’s experience, chatbots lead to more time spent on your website. Additionally, you can assist customers using chatbots even when your store is closed.
Recommendation: To stay relevant, you should provide chatbots so that consumers can find answers to their questions faster.
4. Influencer Marketing
Consider partnering with an influencer this year to update your digital marketing strategy. Find influencers who already have a large following. And then, you can ask them to promote your product or service.
5. Privacy Challenges Advertising
Modern digital ads rely heavily on data for automatic optimization. As a result of new privacy regulations, such as the iOS update and the pending removal of cookies, artificial intelligence uses fewer data.
Recommendation: You need to assess how this will affect your advertising and plan accordingly.
6. Paid Social Advertising is all the rage
Brands are more eager than ever to run ads on social media and get in front of their target audience before their competitors do. And this upward trend is well-known to social networks, which continue to roll out new advertising features and solutions.
Recommendation: If you haven’t already included paid social advertising in your digital marketing strategy in 2022, you should.
How Plyxio Digital Marketing Agency Can Help You in 2022
With 2022 just around the corner, businesses must prepare to engage with consumers digitally while taking advantage of technology advancements.
And this year, you don’t have to update your digital marketing plan alone. Plyxio is a Digital Marketing Agency in Pakistan with a team of Digital Marketing experts that can help you take your business ahead of competitors in 2022!
Let Plyxio manage your digital presence in 2022 and create effective strategies to grow your business. Our marketing and design experts work with you to discover your needs, goals, and pain points, then create bespoke strategies for your business so that you can see success.
Contact us today to know what Plyxio can do for your business in 2022!