The breakneck pace at which technology is advancing in the real estate industry (and in many others) may make agents and brokers feel overwhelmed with deciding what real estate marketing strategies to use.
In the competitive real estate market, lead generation can be particularly challenging. Because of this, it’s essential to take a step back from time to time and see the bigger picture – the strategies that hold your plan together.
Here are the top 5 lead gen strategies to keep buyers coming to your real estate business in an ever-evolving industry:
1) Make Your Brand More Human
From most people’s perspectives, real estate agencies seem cold and uncaring, which makes it hard for them to trust you. So, building trust with your potential clients should be your first step. Create a different message for your agency by doing something that sets you apart from the rest.
You can tell your story in the “about us” section of your website by including success stories and a friendly tone. Make your social media presence fun! The right tone will create warmth and trust.
2) Ask for Referrals
A referral is a gold in real estate. Cold calling gives you no “in” with a prospect, and you may even come across as intrusive, but a referral gives you an immediate “in” with a prospect, so you don’t have to spend so much time contacting cold leads. Whenever you ask for referrals, be assertive while being polite and respectful. Request two to three referrals from each client.
If you do receive a referral, be sure to write a handwritten note of appreciation to your referral source. By doing this, you will build a positive relationship with someone who may be able to provide more referrals in the future.
3) Use Social Media
You, as a real estate salesperson, can use social media to share eye-catching features in homes on the market that would interest people who enjoy browsing for their dream home.
Additionally, social media is a great way of finding people in your market area to interact with. Respond to people with useful information or point them towards homes that might interest them, but don’t try to sell them anything.
4) Incorporate Virtual Reality
In real estate, potential buyers will check out the property online before visiting the property and making a purchase.
VR adds two benefits to your digital marketing for real estate plan:
- It gives your leads a better sense of the location thanks to virtual and panoramic views
- It gives you more value by offering a service that your competitors will not offer
Alternatively, you can record videos of the property or take 360-degree photos to give clients a more realistic experience. Make sure to always incorporate a human touch into your digital marketing strategies for real estate in order to stand out.
5) Nurture Your Network
In real estate, networking is a must. There is no way around it. Talk to your neighbours, find out what’s happening at your chamber of commerce, get involved with local charities, send networking emails, or simply pick up the phone and call your prospects.
Also, don’t forget about your existing contacts. If your friends and family are looking for a home, it’s perfectly okay to ask them first. You have built trust with them over the years. It will be easier for them to work with someone they know and trust; therefore, you are perfect for the job.
You cannot ignore the fact that your digital marketing strategies for a real estate plan must be tailored to your needs in order for it to be as effective as possible. Get in touch with PLYXIO if you’re looking for a professional marketing agency that will help you reach your goals. Tell us a bit about your situation to take your business to the next level.