SEO Meta Descriptions: Why Should You Use Them?

SEO Meta Descriptions

You should never ignore adding SEO Meta Descriptions for your article. If you’re working hard to market your business. And as part of your SEO strategy, you are writing product descriptions, optimizing images, and pretty much everything else. However, you are missing out on so much if you do not use SEO-optimized Meta Descriptions. Though a meta description is not an SEO ranking factor, it is part of effective on-page SEO since it entices users to click through to a page. The following reasons will explain why:  

1. Meta descriptions serve as mini ads for websites

SEO meta descriptions function as mini-promos for the web page in SERPs, and social media feeds. The copy gives marketers a chance to advertise the page and get readers to click on it.

2. Well-defined meta descriptions appear better in search results

If you don’t specify which description to use, search engines and social platforms decide for themselves. That could lead to an unflattering appearance for your page snippet. A page’s text may be cut off, details may be missing, and irrelevant data may appear. It is important to define the text you want to use to ensure the best, most relevant content appears.

3. Strategic meta descriptions increase click-through rates

Meta descriptions that are properly optimized for audiences are more likely to be clicked. In your meta description, make it clear that the page satisfies the search intent of the keyword you want to rank for. As a result, more users will choose the result since it offers what they need.

4. Higher click-through rates increase search rankings

While a well-written SEO meta description won’t increase a page’s search rankings by itself, it can enhance a page’s ranking. Clicking on a link frequently indicates to search engines that the page is important and a good result that users prefer. These actions boost a page’s ranking in SERPs.

5. The meta description can be part of a larger rich snippet strategy

In search engine results, the title, slug, and description aren’t displayed alone. Rich snippets can also be added to search engine results by using additional tags (or schema). These may include small details such as extra links and data.

For instance, rich snippets could include large chunks of text, links, icons, and images, much like the ones you might find on a review, recipe, or product page.

Optimizing your meta descriptions for other rich snippets is just one of the best practices you can use to improve the performance of your page in search.

Here are some tips for writing effective meta descriptions for SEO.

1. Write a meta description for every webpage. 

2. Do not use duplicate SEO meta descriptions. 

3. Write between 135 and 160 characters. 

4. Include the page’s targeted keyword. 

5. Don’t use quotation marks. 

6. Include value propositions. 

7. Maintain the active voice. 

8. Include a call to action. 

9. Support meta descriptions with strong page titles. 


It’s Time to Review Your SEO Meta Descriptions!

You can see that SEO meta descriptions are more than just content. They are part of a larger strategy that will help you gain readers from search engine results pages, increase your rankings, and increase your traffic from social media platforms. So, do not forget to include them on your website. Ensure that each of your new pages has unique metadata, and review your existing pages to ensure that they adhere to the SEO meta description standards and best practices.

PLYXIO is a Digital Marketing Agency with a global reach. Our team of SEO experts has years of experience in implementing SEO best marketing strategies that can help you rank high in SERPS. Get in touch with PLYXIO SEO experts if you need help identifying errors in your metadata structure or need help with any SEO-related task! 

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