A great way to improve your SEO and UI is by creating internal links. Internal links connect your website’s pages and increase authority, similarly to backlinks. If you’re having trouble with your internal linking, you can get the help of SEO experts at PLYXIO SEO agency. Here we provide professional SEO services for small and large businesses around the globe.
Linking internal pages allows visitors to navigate the site and find the information they need. By doing so, you can pull them further down the sales funnel.
But how should internal linking be done? Where should the links come from, and how many should be included? And what are the best internal link strategies?
Read on to find out.
1. Keep users in mind
Don’t force internal links. Don’t just include links to boost SEO. Think about whether topics should be linked and if they will benefit the user. Just linking for the sake of it will be noticed by users.
Internal linking may seem complicated (e.g., balancing keyword matches or anchor density), but that’s not what it’s about. An internal link’s importance lies in creating a positive user experience and solving a problem that will improve a site’s search engine rankings.
2. Link to more than just landing pages
Links often lead back to homepages, about pages, and the contact page. As an alternative to focusing exclusively on these options, you can use relevant anchor text to diversify your links between blogs and category or product pages.
Make sure you link to pages that visitors will find helpful. If they are interested in what you have to say, they’ll find the pages they need.
3. Write anchor texts using keywords
Anchor texts are words that link to a particular page. The anchor text should always be related to the page it links to. You should use keywords primarily as anchor text. You can control your anchor text on your website. So take advantage of it.
By choosing competitive keywords as anchors for your internal links, you will improve your ranking. However, don’t use mismatched anchors. In addition to not over-optimizing anchor text, it is important to make sure that the exact anchor text isn’t combined with different content. If you do this, search engines won’t know which post should rank for an anchor keyword.
4. Avoid spamming internal links
With internal links, SEO is great, but be careful not to overdo it. You don’t have to add more links just because you can. Too many links will seem spammy to visitors and bots, even if they are related to your topic.
5. Organize links with the content you plan to post.
You will get a clearer idea of how you want to include internal links if you plan them with your content.
Plan your website’s content and layout with regard to the link-building strategy. It is essential that you target the right keywords in order to generate valuable content and create internal links. Depending on the person’s intent, find out what topics they might be interested in using research to supplement your planning. In the case of a keyword such as “lead generation,” create pages such as “best lead generation examples” and “what is lead generation.”
Develop an internal linking strategy!
Although link building is difficult, it is extremely beneficial for SEO.
By using internal linking, you can increase the value of authoritative backlinks and traffic to your website.
At PLYXIO SEO Agency Pakistan, we provide SEO services to global clients. We can assist you in improving your internal linking structure and showing search engines how valuable your site is. Get in touch with us today, and we’ll help you improve the internal structure of your site without compromising quality!