Pay-per-click advertising is one of the most challenging forms of advertising. When it comes to PPC marketing, the competition is neck-to-neck, and only the most talented will succeed. So, what can you do to stand out in this competitive environment? To make sure your PPC campaigns are effective, you should take the help of the PPC services of PLYXIO.
Here our PPC experts will research your competitors and will compare your performance with that of your competitors. Our research will help you identify what you lack and work on existing strategies to improve your advertising.
In this post, we will discuss how you can use PPC’s competitive intelligence so that it can help with your marketing efforts.
1) Utilize Auction Insights to identify your competitors
Pay-per-click advertising has a similar feel to combat if you consider it closely. So, knowing your enemy is the first step. By identifying your competitors, you can analyze their strategies and develop strategies to defeat them.
AdWords allows you to identify the businesses against which you will bid on keywords. These URLs can be found in Auction Insights. By using these insights, you can track your competitors’ details. Alternatively, you can enter your site’s URL to find out who your competitors are. Furthermore, you can identify and analyze your PPC competitors using third-party tools. You can create a strategy that outperforms your competitors through competitive PPC intelligence.
2) Conduct keyword research
By tracking your competitors’ priority keywords, you can learn more about their business strategies. However, during your research, you might not be able to identify all the important keywords. That’s why you need to hire a digital marketing agency that takes care of keyword research and your whole PPC marketing campaigns for you.
3) Review your ad copy against the competition
By researching and identifying your competitors, you will be able to gather a lot of data. Take advantage of these details. With these details, you can learn a lot about ad formats and extensions by looking at your competitors’ ad copies. And then, you can write better ad copies and create better ad extensions with all these details.
4) Research where your competitors advertise
Look for places where your competitors’ ads appear after identifying them, their keywords, and the type of ads they write. It’s likely that you’re already publishing on several platforms. However, you can improve your options by looking at where your competitors advertise.
5) Based on the competitor’s analysis, review and optimize your landing pages
A key component of your PPC marketing campaign is your landing page. Designing a landing page that brings engagement can reduce bounce rates and save money. Check out your competitors’ landing pages to find out what they are doing. By identifying these areas, you can attract your users’ attention.
6) Highlight your USP
It is your USP that makes your brand stand out from the competition. The USP you offer must be unique. Study your competitors’ USPs to understand what your customers like and what they offer (that you don’t). It could be as simple as business hours, free shipping, other customized options, etc.
PLYXIO is a pay-per-click marketing agency that can help you create and manage ad campaigns that will put your website at the top of the search engines and help you achieve your marketing goals. Contact us today for a free consultation!