Visual design is essential in creating a successful landing page design in Melbourne. An excellent graphic design can distinguish between a user staying on the page or quickly moving on. As Melbourne web designers, we understand the importance of engaging and effective visual design for your website. Let’s look at some tips for creating a visually appealing landing page.
Create A Focal Point
Melbourne’s landing page design should have one main focus—a focal point. This should be the initial thing people see when they arrive on your page, such as a call-to-action or a headline that piques their interest and entices them to click through to learn more. The focal point should be placed in an area of the page where it won’t get overlooked or buried beneath other elements.
Choose Quality Images
When selecting images for your website, always opt for high-quality photos relevant to your product or service. Poorly lit or grainy images can distract from the overall user experience and make it difficult for users to find what they want on your site. Select pictures that accurately reflect your brand identity and create an emotional connection with users. Avoid stock photos whenever possible; use original photos you have taken or commissioned from a professional photographer.
Optimize Your Typography
Typography is another vital factor in improving user experience on your landing page design Melbourne. Typography refers to the font size, color, style, and spacing used in the website or app interface text elements. The typography you choose should be easy to read and appropriate for the presented content—it should also be consistent throughout all website pages. Additionally, if you’re using larger typefaces (greater than 24px) in headlines, consider adding line-height values to have sufficient space between lines of text.
Make Your Website Mobile-Friendly
Your landing page design Melbourne must be easy to browse on mobile devices, as mobile accounts for nearly 30% of all online activity. It has been demonstrated that having a mobile-friendly site can even double sales. Your landing page should be simple to browse, fast loading, and highly clickable on mobile devices. Read our guide to building mobile-friendly websites to learn more about creating landing pages.
Keep your forms concise.
When a user sees your website, as an online marketer, you naturally want to collect as much information as possible from them. However, less is more when creating a decent landing page design Melbourne. You must require users to fill out as few form fields as feasible. The more areas you ask visitors to fill out, the less likely they are to complete the form and the intended conversion. If your conversion needs a form, only ask for the essentials. Remember that you can always request more information on the thank you website.
Customize Your Landing Pages for Specific Audiences
You will receive traffic from various sources if you have a great offer and effectively market it. It will help if you tailor your landing page design Melbourne to multiple audiences. A user who arrives at your landing page via a Facebook or Twitter post differs from someone who comes via a PPC ad or a link in your monthly newsletter.
Match landing page copy to PPC ads.
Effective landing pages match the words in their page copy to the keywords and text in their PPC advertisements. Using the same language and key phrases reassures guests and demonstrates consistency.
Directing users to the content they’re searching for is also critical. If a user clicks on a PPC ad for sleeping bags, you want to avoid sending them to the camping section – you want to take them to their destination. Match the user’s need as closely as feasible – this is where conversions occur!
Testing is the final distinguishing feature of a decent landing page. An effective landing page can only be made with extensive testing. Testing and tracking outcomes are critical for determining what your landing page is doing correctly and incorrectly. Test, test, and test again!
Visual design is essential in creating an effective Melbourne landing page that provides users with an enjoyable and engaging experience while they explore what you have to offer. When designing your landing page, always remember to create a focal point, choose quality images, and optimize typography, so everything looks professional and inviting. By following these guidelines, you can make sure that users stay engaged with your content no matter how long they browse your website!