What is Holiday Marketing?
Holiday marketing is a strategy for intensifying marketing efforts using various channels to draw the customer’s attention, cater to their needs, and boost revenue during the holidays.
By providing them with attractive discounts and offers, holiday marketing aims to gain as many customers as possible and generate maximum revenue.
Why Does Your Business Need Holiday Marketing?
The holidays are a special occasion when people buy various products, from groceries to apparel, so the buyer’s base increases automatically during the holiday season.
Hence, holidays are an excellent time to acquire more customers. So, a unique holiday marketing strategy is necessary to reach your business a broad audience.
Get your business noticed this holiday season by following our tips for successful holiday marketing!
6 Best Holiday Marketing Tips
1. Offer Holiday Incentives
Developing holiday promotions in your marketing requires focusing on what customers care about most.
Customers are most likely to decide which retailer to shop at based on lower prices, so if you can offer some attractive deals that put you at a lower price than your top competitors, you will be more likely to win them over.
2. Stay Active on Social Media
Your holiday marketing strategy should include social media since it is an integral part of customers’ holiday shopping experiences.
Ensure your organic social media marketing strategy includes:
- Daily posting about your specials deals
- Frequently highlighting any events you’re hosting or participating in
- Engaging customers so they’ll keep checking your social sites throughout the season
3. Use Facebook Ads to Promote Your Holiday Deals
Invest some resources in Facebook advertising to enhance your social media marketing efforts.
The following are some ideas for using Facebook advertising during the holiday season:
- Offer a loyalty discount to your current fans and followers
- Offer new customers discounts on lookalike audiences
- Advertise events, specials, or promotions in your community
- Educate potential customers about your company via Facebook advertising
4. Don’t Forget the Last-Minute Shoppers!
People sometimes forget to buy a gift or start their holiday shopping last minute. And you can attract those last-minute shoppers by offering deals in the final weeks, like 10% off your gift cards.
5. Use a Countdown Timer
Creating a sense of urgency can ensure that customers take advantage of offers like free shipping or a deal.
As an added convenience, a countdown timer reminds customers that regular shipping will expire on the last day of the holiday season. Put a festive countdown on specific pages of your website or display it site-wide.
6. Hire a Holiday Marketing Expert
Holidays are a great time on which you can generate the most revenue. And an effective marketing strategy is essential for attracting customers and generating more revenue.
But, during the holiday season, business owners tend to put too much pressure on themselves. Besides worrying about the day-to-day operations of your business, you don’t have to deal with digital marketing stuff when there are a lot of marketing agencies that can do that for you at a reasonable price.
At Plyxio, we aim to help our clients achieve their business goals and increase their revenues.
Ready to get started? Contact us, and we’ll discuss how to make a holiday marketing campaign that gets your business noticed.