Higher Bounce Rate: How to Fix it

Higher Bounce Rate

Is your site struggling to drive traffic or engagement? Having a high bounce rate may prevent you from growing your business. It takes a lot of effort to stop a visitor from bouncing off your landing page. Our PLYXIO SEO experts in Pakistan know how to optimize your site for maximum results.

In order to reduce the bounce rate and improve engagement, there are several ways to do so. Incorporating more than one landing page will improve conversion rates. Besides, your content marketing strategy needs to be rethought if your landing page bounce rate is increasing. Improved bounce rates lead to higher conversion rates.

What is the best way to achieve a high bounce rate?

By reducing the bounce rates on your website, you can make your business more successful. Bounce rates do not seem to have an effect on your website’s goal when it comes to e-commerce. However, achieving a lower bounce rates indicates that users are engaged with the site.

Based on the industry, here are some average bounce rates:

  • 60%-90%: Landing pages
  • 20%-45%: E-commerce
  • 65%-90%: Blogs and dictionaries
  • 25%-55%: B2B websites

In this article, we will discuss some tried-and-true techniques to fix bounce rates. 

Ensure that your content is legible and readable

It’s difficult to stay on a website that lacks readability. When the content is neither readable nor legible, people will not stay long. You can improve your content’s readability and reduce bounce rates by following these tips:

  • When possible, use subheads
  • If possible, include bullet points 
  • Use infographics, images, graphs, and screenshots 
  • Where possible, quote or excerpt industry leaders.
  • When necessary, add emphasis with bold or italics.
  • You can improve the user engagement rate by creating curiosity among your readers by asking questions.
  • If you’re writing a blog, include a summary and conclusion toward the end and a powerful CTA so that the user can take action.

Include the right keywords

Keywords are an integral part of your marketing campaign. The right keywords that drive high-value traffic are essential for a highly optimized search. Keywords with high value drive traffic and conversion and improve brand awareness.

Include internal links

Adding internal links throughout your content will help people navigate your website more easily. You can use internal links to direct people to other sections of your site (just like call-to-actions). Within your own content, look for natural opportunities to lead your users to your desired content.

Keep updating your blogs.

Your most popular blogs tend to get forgotten when you post new ones all the time. Those old blogs may experience higher bounce rates as a result. To maximize your ROI, you should update those blogs periodically. Regularly updating your blogs will not only reduce bounce rates but also drive more traffic.

Work on the UX part

Your bounce rates may increase if your site has a poor UX. Consider the following UX factors when evaluating your page’s bounce rate:

  • Layout
  • Functionality
  • Load speed
  • Animation
  • Consistency
  • Movement and so on

Also, observe how the user behaves, including how they click, swipe, scroll, hover, pinch, and more. Find weak spots using heatmaps, click maps or user testing. It is possible to improve the troubled areas once you have identified them. Additionally, it is important to create a mobile-friendly site and avoid ads.

Bottom Line

Having bounce rates that are low is good, but you don’t want high bounce rates that drive away users. It is possible that not all of these tactics will work for your website. However, you can keep experimenting to see what works.

To take your website to the next level, we offer all kinds of digital marketing services. At PLYXIO, we offer all kinds of website design and digital marketing services to fulfill your business requirements. Contact us today to schedule a consultation.

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