Brand Awareness: How to Increase It and Why It Is Important

brand awareness

What is Brand Awareness?

Brand awareness refers to how well a brand is recognized and understood by its target audience. Having a strong brand awareness is crucial in the marketing and promotion of your company and products, especially in the early phases of a business.

As a result of brand awareness, people will recognize, remember, and become familiar with your products and services. By improving brand awareness, you can help your brand be top-of-mind when your target audience is looking for information and buying products.

Building brand awareness is considered the first stage of marketing. As a result of building brand recognition, you can reach a wider audience of potential buyers. Following the research stage, you can guide leads to the decision-making stage and then finally to the buying stage.

How To Get More Brand Awareness?

Below are some campaign ideas to help you go beyond your initial strategy and create more brand awareness.

Offer freemium services

The freemium business model allows base products to be provided for free but premium or enterprise-level products to be charged for. If you offer a freemium option, your customers can get an idea of your brand and products before purchasing. 

Freemium options usually include a brand’s watermark on any publicly visible aspects of the service or product. Consequently, freemium benefits both the user and the brand: the user gains a free product, and the brand gains free publicity.

Depending on your business and product offering, freemium may be an effective way to increase brand awareness.

Free Content

Content creation has never been easier. Nowadays, consumers look to the internet for answers to their questions.

By demonstrating personality and offering viewpoints and solutions to problems, two key components that personify and humanize your business – content is an easy way to build brand awareness.

The content also does not need to be written. You can also create videos, infographics, podcasts, and other types of content. Writing content, such as blogs or downloadable manuals, is certainly the most straightforward, but it’s not the only option.

You don’t have to limit the content of your website. You can reach new audiences and diversify your content portfolio with guest postings and sponsored content.

If you do not publish content, you could be losing out on some major branding opportunities. Content marketing is a great way to engage your audience and get your name in front of them at the same time.


Take Part in Events as a Sponsor

Have you attended any festivals, concerts, fairs, or exhibitions? Brand sponsorships are crucial to the success of these types of events. You probably picked up a t-shirt, a koozie, or a string backpack at the event. Did you notice any brand names?

A sponsorship is a proven way to get your brand in front of hundreds, thousands, or millions of potential customers. You will see your logo on everything from banners to fliers to water bottles when you sponsor an event.

In addition, event sponsorship allows you to associate your brand with an event that reflects your personality, hobbies, and passions, allowing customers to associate your brand with that event’s aesthetic and character. Moreover, it aids in the development of brand awareness among highly qualified and specialized audiences. 


You may not be able to achieve your business goals because of issues with brand recognition. Low search engine rankings, an uninvolved audience, content that isn’t reaching people, or the wrong audience is chosen are some of the reasons for the lack of brand awareness.

Even the best marketing efforts won’t result in sales if customers don’t know you exist or don’t understand what you offer. However, if you want to stay at the top of the competition and want to achieve brand awareness so that the target audience recognizes you, you can reach out to PLYXIO Digital Marketing Agency! We can help you from scratch and help you to increase your brand awareness. Contact Us!

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