The internet is a wonderful thing. It has access to an infinite amount of information, and you can find out just about anything that you want to know with minimal effort. The problem is that the internet also means there are an infinite number of competitors vying for your attention at any given time – and if your website isn’t optimized for success, it could very well end up relegated to obscurity.
Your website is your business’s face to the world-it needs to look good, it needs to be easily accessible, and it needs to have quality content. A poor website design could cost you viewers, and a lack of attention to detail could lead to irreparable issues that leave your site open for attack from hackers. Fortunately, there are several small changes you can make that will have a big impact on the success of your website. In this article, we will outline 7 ways in which you can improve and optimize your website.
1. Website Content
The first thing you’re going to want to do is to create great content for your website. If people cannot find the information they are looking for on your site, or if it looks unprofessional and amateurish, they will either visit another site or abandon their search completely. Even small businesses should have a blog in order to expand their reach.
For example, you could post news about product releases, discounts, new events, and more. A blog allows you to put articles out on a regular basis but it also makes your website look more established. If people are looking for information on your niche they will most likely type in words or phrases that are specific to what they are looking for-a a blog allows you to capture that search data and use it for creating content that is optimized for your target audience.
2. Mobile Optimization
This is especially important if your website contains a lot of images, videos, or other media-if someone visits your site on their phone they will be forced to look at large blocks of text without any visual appeal. It will also load more slowly on mobile than it would if they had visited the site using a computer. If you want to optimize your website for both PC and mobile devices, there are several things that you can do, first of all, ensure that all images are at least 600px wide so that nothing is cut off when someone posts it to their social media profiles.
Another good idea is to play around with your website’s width and height until you figure out what works best for both types of devices. Additionally, there are several free tools that will allow you to test your website on mobile devices so that you can pinpoint any possible problems before they become too problematic.
3. Mobile Advertising
Mobile advertising is taking the internet world by storm and if you’re not utilizing it, you could be missing out. There are plenty of mobile ad networks and even more affiliate marketing networks that offer advertisers a way to get their advertisements in front of consumers who are browsing via their phones.
If your website or blog focuses on a very niche industry, it would be a good idea to see what companies are offering mobile ads-even small businesses have been able to get in on this through sites like Facebook and Google Adwords. Some networks even offer free trial periods so you can test the waters before deciding if it’s worth your while or not.
4. Basic Search Engine Optimization (SEO)
Although it is no longer the ‘end-all, be-all’ for website optimization, your site cannot be successful without some basic SEO practices under its belt. In order to rank as high as possible on search engines like Google and Yahoo, you will need content that is rich enough in terms of keyword density and page views that web crawlers can find you and rank your website accordingly. Additionally, follow the best SEO practices such as including headings throughout your content to add keywords that relate to what is being discussed. You should also include links to other articles on your site if these articles cover similar topics-but always remember to use keywords in the anchor text so that search engines can discover more information about what your site is all about.
5. Utilize the Site Map Feature
Every website should create an XML sitemap for Google and other search engines-this ensures that your site’s pages will be indexed by the crawlers. It also helps users to stay on track while they are browsing your website because they can see at a glance exactly what topics are being discussed. This can be very helpful if you have multiple articles on a single page, for example, if someone is reading the last article about optimizing your website but wants to see previous posts they will type in ‘home’ or maybe even ‘website optimization’ into Google and get directed to the site map rather than your homepage.
6. Expand Your Social Platforms
If your site is useful and well-designed, people will want to share it with their friends and families on social media networks like Facebook, Twitter, Pinterest, and Google+. The more people who have access to your content, the better! While these sites do not offer a lot of website traffic by themselves, they will help to strengthen your ranking on search engines-if a popular site like Pinterest or Twitter links back to you, it’s almost as good as being listed on the first page of Google. In order for this to happen though, you need to have some attractive share buttons that people will want to use.
7. Install Pagerank Checker Tool
Pagerank is a way for web pages to be ranked by the website’s ‘staying power’-basically how well it fairs against competitors. If you have a pagerank checker tool installed on your browser, you can see what other websites are linking back to yours and which keywords they are using to find your site via search engines. If your site is not strong enough to survive an attack, you’ll need to work on adding content that other sites want to link back to. You can also see how many times a day someone clicks on a link from your website or even if people are looking for something specific by inputting keywords into the search box-this will help you update your content so it is as relevant as possible.
A website is more than just a place where users can go to read articles-it is the main hub for your online business, brand, or corporation. That means that you cannot afford to settle for anything less than the best. It is very important to optimize your website so that you achieve maximum success. Make sure your site is mobile-friendly so that users will easily be able to navigate it with their phones or tablets. Include quality images that accurately represent your brand and products.
If you have beautiful, high-quality content, people will want to share it around the web so make sure your website is optimized for social sharing as well. And don’t forget about SEO! Make sure your website has a site map and good keywords so that you can easily rank on the first page of Google. By following these tips, your website will be as successful as possible.
Contact us today to optimize your website today!