Whether blogger, digital marketer, or website owner, all have one thing in common: they want their blog to succeed – since successful blogs bring more revenues.
The question is now how to attract people to one’s website out of hundreds?
The answer is really simple. It’s Effective Content Marketing!
The content on your website drives search engine results, increases traffic to your site, and establishes your business as an industry leader.
So, here are seven tips for effective content writing in 2022 to attract more traffic to your website!
1. Target Topics With Search Traffic Potential
Email and social media traffic are great boosts, but they are temporary.
On the other hand, if you create content around topics constantly searched in Google, you are guaranteed to continue gaining interest. So choose the topics to write for a blog with more search traffic potential.
2. Make Things Simpler
Keep content simple.
Readers do not want tricky vocabulary and unfamiliar words. They prefer content that is easy to understand.
Avoid long paragraphs. Two or three-line paragraphs are enough to keep readers interested. Your search engine ranking will improve if readers interact with your content longer.
3. Competitor’s Keyword Analysis
The purpose of competitor keyword analysis is to provide you with information that you may not have already known about your target market. A competitor keyword analysis is simply the process of “reverse engineering” your competitor’s website to find out what keywords or long-tail phrases they rank for.
Such reports usually include multiple data sets to provide insight into how well a website ranks for specific topics.
You can choose whether you want to outrank your competitors or find gaps in your content strategy with this information available.
4. Create a Content Calendar
Content calendars are a great tool for content marketing purposes. It eliminates the need to write when inspiration strikes. Set a schedule and stick to it.
The calendar entry includes information about an individual content piece, such as:
- Due date
- URL slug
5. Promote Your Content
Your newly published content will be virtually invisible if you do not share it with the right people.
Promote every piece of content you publish on your website on various social media channels.
6. Design Shareable Images
Use custom images to enhance your content. They simplify complex concepts and make your content more readable. Plus, they make great social media content.
7. Add “Link Triggers.”
Google counts links among its three top ranking factors.
And to rank high in search engines, your content needs links.
In addition to link building, you can include link triggers when writing content. As a result, you will not only be able to build relationships, but you will also naturally attract visitors to your site.
Is your content writing not getting you the results you want?
PLYXIO is a digital marketing industry in Pakistan that provides top-notch Content Marketing Services to help you reach target customers, generate more leads, and amplify your reach. With our Content Writing services, you’ll get the results you want.
Call us now to know how we can help you with effective content marketing!