7 Benefits of Social Media Marketing

social media marketing strategies

Did you know?

Globally, 3.5 billion people use social media and log onto their preferred platforms for an average of 3 hours daily. You heard it right, 3.5 billion people use social media daily. Don’t you think you are missing tremendous opportunities for your business by not leveraging social media marketing in Pakistan?

Not only that, but according to a Global Web Index survey, 30% of Internet users use social media to look for products or services. Additionally, it showed that 37% of internet users follow their preferred brands or businesses online.

So, what are you waiting for?

Let’s explore how social media can benefit your business.

  • Increased Brand Recognition and Awareness

Increasing brand recognition and awareness is one of the top marketing goals of every business. People like to buy from their favorite brands that they recognize. That’s where social media marketing holds you back and takes responsibility for your brand’s marketing. 

Social media can make your brand more swiftly and easily accessible to clients than traditional media. Additionally, it piques people’s curiosity even when they aren’t researching your brand or goods.

You may raise brand recognition by building a social media page for your business, connecting with others, and using quality profile and cover photos.

  • Increased Leads

As the percentage of people using social media keeps rising and social sales technologies get more advanced, social networks will become increasingly important for product search and e-commerce. So, your social media marketing strategies should correspond with your marketing goals.

Social media is a blend of various types of people with diverse backgrounds and attitudes. Different individuals have different demands, as well as distinct ways of thinking. These people can find your company organically if you syndicate your content over multiple sites.

Posting regularly and interacting on social media platforms like Instagram, LinkedIn and Facebook increases customers’ interest in your business and automatically gets you more leads.

  • Increased Web Traffic

Social Media Marketing increases web traffic by sending people directly to your website. Although search engines are terrific, relying too much on the results means you’re losing out on a shed load of potential customers. More variegated inbound traffic streams are possible through social media networks.

To increase your web traffic and sales, it is crucial to be consistent and post content related to your niche regularly, or you will lose your potential clients. It is better to batch your whole month’s content and never miss your golden clients.

  • Increased customer service and satisfaction 

Clients now expect companies to respond to their queries on social media. An important investment in customer service can establish a lasting relationship between your company and its customers. Companies have the option of providing rapid customer service.

A social media customer service strategy is necessary since 71% of consumers who had a positive brand experience on a social media platform stated that they were more likely to recommend that brand to their friends.

To humanize your business, developing a voice for it on these channels is crucial. Customers value the assurance that they will get a human rather than an automated answer when they leave comments on your pages. The willingness to respond to every word demonstrates that you are aware of your visitors’ needs and make every possible effort to give them the best experience possible.

  • Helps Understand Your Target Audiences Interest

For any brand to grow, it is crucial to understand its target audience’s interests. You can know people’s interests by analyzing their social interactions on various subjects.

This process of understanding your audience’s priorities and the trends they’re following is known as social listening. Plus, by identifying their obstacles, you would be able to provide content that addresses those pain points.

  • Provides Platforms to Tell Your Brand’s story

You can share the objectives and tales of your brand on social media. By grasping people’s psyches and emotions, you can tell short stories. For example, you can describe how your brand overcame obstacles to achieve success. 

People are moved by hearing about your challenges and are more inclined to buy your products and services. Additionally, you can use short or long stories based on what you believe would work best for your brand’s image.

  • Cost-efficient

The most economical component of an advertising campaign is probably social media marketing. Nearly all social networking sites offer free registration and profile creation, and any paid advertising you want to use will cost you relatively little compared to other forms of promotion.

Final Thoughts About Social Media Marketing:

It is evident that social media is necessary if you want to increase your sales and expand your business in the modern world. Therefore, if your company doesn’t have a competent social media platform, you are losing out on a shedload of opportunities. Your business will thrive sooner if you start going as promptly as possible.

PLYXIO is a Social Media Marketing company that has helped hundreds of businesses grow their sales through social media platforms. Our tools and techniques have helped businesses strengthen brand engagement, boost revenue, and increase conversions.

Contact us today to learn more!

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