Do you feel frustrated when your competitors rank above your website in Google? All you need is to get motivated and outshine your competitors through effective SEO analysis. SEO analysis gives you an exact picture of what strategies and approaches your competitors are using to rank higher. It helps you analyze their performance and build your own effective SEO strategy. You can find out the gaps within the market that can be used to your advantage. A leading digital marketing agency can help develop an SEO plan that suits your business.
In this article, we’ll cover the top 5 steps to outrank other similar brands.
- Step # 1 – Competitor Analysis
Competitor analysis is the first thing you need to do when it comes to outranking your competitors. Determine who your competitors are and what strategies they are using to rank higher in search results. There are so many things involved to ensure an effective competitor analysis. You need to analyze the keywords the other brands rank for. Apart from that, consider what type of content your competitors produce to generate more leads.
- Step # 2 – Keyword research
Want to outshine your competitors? Put some focus on keyword research during SEO analysis. There are many online tools (SEMrush or Ahrefs) to determine the keywords your competitors are ranking for. Apart from that, such tools can also help conduct a keyword gap analysis. You need to utilize these tools effectively to find out the right keywords to boost your Google ranking.
- Step # 3 – Create high-quality content
Content always matters when it comes to Search Engine Optimization (SEO). You should never overlook content during SEO analysis. It is one of the key factors you must consider. If you want to rank higher in Google, make sure to create high-quality content that’s not only unique but also optimized. Most importantly, you need to create superior content that suits the user’s search intent. In other words, your content must provide the solution to the problems of the users or answer their queries.
- Step # 4 – Conduct a Link Audit
Undoubtedly, the link is one of the most crucial ranking factors. For that reason, it’s wise to analyze the link activities of other similar brands. You need to determine where their traffic is coming from. Conducting a link audit can help you create links for higher rankings.
- Step # 5 – Complete a Site Audit
With the help of a site audit, you can analyze your website in terms of links and relevancy. These are the two major factors Google uses to rank a certain website. A relevant website, of course, deserves to get more traffic. SEO experts can assist you with everything related to site audit, from quality information to inbound and outbound links.
A professional SEO team at PLYXIO can help you outshine your competitors. Our experts can deal with every aspect of SEO analysis to deliver outstanding results. With our experience, you can find yourself far ahead of your competitors.